Client: Meta

Project: Recycling Hometown Heroes

Skills: Video Production

We brought the stories of recycling “hometown heroes” to our audience through intimate interviews and used a messenger bot to give users easy to follow tips to bring recycling into their communities.

We produced these videos during 2020 when onsite production was still a no go. To ensure the safety of our interviewees and crew, the videos were shot remotely by shipping camera kits to each subject, setting up a virtual video village, and our director was coaching them via live feed.

We even shipped food delivery gift cards to everyone for a little crafty to replicate the full on set experience.